Allison Lew on Why Relationships Equal Economic Power

Updated: Nov 13, 2019

Allison Lew is the Cofounder of Braid, Founder of the Sego Awards and Head of People and Culture at Blip. She is passionate about building programs that shift the economic trajectory of women and girls.

Originally from Orange County, Allison moved to Provo, earned two BYU degrees and got a job with Provo City. As she attended entrepreneurship and tech events, she didn’t see many women and began asking why. The answers led her to create Braid Workshop.

What do you consider your greatest achievement professionally?

Being able to pay my family's bills while doing meaningful work has been a great achievement for me.

What inspires you to get out of bed every day? In other words, what's your "why"?

I am so passionate about helping people (especially women) by connecting them with other people and resources that will shift their economic trajectory in a positive way.

When you started your career, what type of guidance do you wish you had? Have you had opportunities to share what you learned along the way?

I wish that I had started a business when I was in school! I'm always in awe of really stellar student founders who approach their companies fearlessly and with nothing to lose.

What can other generations of women learn most from your generation of women?

Something that is becoming more and more possible now is having options when it comes to your career. I think that women have more career options open to them now than ever before.

How do you approach the unknown?

I ask questions!

What are some of the influential books that changed your life, and why?

"Americanah" by Chimamanda Ngozi Adichie, she has such a powerful way of describing what life is like for women and particularly women of color. Also, "What If We're Wrong" by Chuck Klosterman. The main premise of this collection of essays is to challenge the idea that the world and society are the best that they ever could be and will be.

Was there ever a role you applied for and landed, but weren't 100% qualified to do? How did you proceed?

Almost all of my roles have been like this. What made a difference for me was encouragement from people in my network to go for it.

What is your greatest fear?

I have a fear of not being and doing enough.

Who are your heroes in real life?

My parents. Even though we don't always see eye to eye, I am so grateful for how they worked hard to shape me into the human I am today. Cumulatively, I really like who I am and it's because of them. They also never told me "girls do this and boys do this," and that has made a huge difference for the direction my life has taken. Also, I have the biggest girl crush on Senator Alexandria Ocasio-Cortez.

What is your motto?

I don’t know if this is my motto, but when I get discouraged, I like to tell myself, “I’m a work in progress.”

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