Sara Jones and the Economic Impact of Women in Technology

Sara Jones is President of InclusionPro®, where she consults executive teams on leadership strategies as well as diversity and inclusion – how to attract, grow and retain diverse and winning teams through her Inclusion Growth® Framework strategies. As a consultant, she has keynoted or trained over 40 groups on leadership, high performing teams, talent strategies, and career skills.  

In 2007, Sara co-founded and is COO of Women Tech Council, a non-profit with a community of 10,000 women and men nationwide.

Sara has almost 20 years of experience within companies leading operational, partnership, fundraising and legal strategies. She was CEO of ApplicantPro, an HR technology company providing recruiting tools to over 3000 clients, with a strong female workforce. She was VP of Strategic Development at Patent Law Works, an IP firm based in Silicon Valley. She was head of business development at School Improvement Network, an education technology company, where she led product development and partner products for educational best practices video. She started her career as a patent attorney, where she led diversity efforts and became a partner at Workman Nydegger.

Ms. Jones has a law degree from BYU and a B.S. in chemical engineering from the University of Utah.

Tell us about the Women Tech Council. When was it launched, what is its mission, and where do you see the organization in the next 5 years?

Women Tech Council (WTC), founded in 2007, is a national organization focused on the economic impact of women in the technology sector through developing programs that propel the economic pipeline from high school K-12 to the C-suite. WTC offers mentoring, visibility, opportunities and networking to more than 10,000 women and men working in technology to create business environments focused on inclusivity and high performance. Through this work, WTC propels women in technology careers and all levels of the talent pipeline by ensuring a strong, diverse and entrepreneurial technology workforce. Our website is:

Lately you've been pushing the message about the importance of inclusion over diversity. Why is that so important and what can we do to make both professional environments and society more inclusive?

I’ve built my company InclusionPro ( to help thoughtful leaders and whole organizations build cultures of inclusion, with a particular focus on team performance and team innovation. There was a clear need to help people understand that diversity and inclusion are different behaviors and to get clear on how inclusion helps drive team performance. When we overly focus on diversity, we sometimes think diversity will drive inclusion. That is rarely the case. Inclusion gives life to diverse thinking.

Who or what inspires you?

I am inspired by leaders who are willing to be the examples for inclusion. And that can come from anywhere - white men, people of color, women. You don’t have to be a minority to be an inclusive leader.

If you could have lunch with anyone alive or dead, who would it be?

Well, like so many, I have admired Michelle Obama for a long time given her unique role as former First Lady of the United States and how well she handled that pressure. I love how she is authentic, down-to-earth, and still making change everywhere she possibly can. That to me is the example of how to use your influence (power) in a meaningful way. 

What are your favorite places in the Salt Lake Valley (brunch, dinner, shopping, adventure, etc)? 

Well, I have to give shout outs to some of my favorite Korean restaurants because I want more Korean food to come to Utah! Myung Ga, Stun Cube, EJo’s, Jang Soo Jang, and Hwa are some of my go-to places. And I love seeing more Korean BBQ places in Utah!

Which living person do you most despise?

It’s not a particular person, but Youtube gamers are really, really hard for me to listen to and my sons LOVE them.

What is the quality you most like in a man?

Confidence. Which is different than arrogance.

What is the quality you most like in a woman?

Confidence. Which is different than arrogance.

Which words or phrases do you most overuse?

“I’m hangry.”

What or who is the greatest love of your life?

My husband has been an amazing life partner and together we have raised two sons that each have a distinct personality and set of talents. I love watching them grow.

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